Five Reasons Why Your Website Needs a Redesign NOW
Nowadays, having not only nice-looking but also easy to use and responsive website is extremely important, or better said mandatory. Before users choose your business, they check your company’s online presence along with other companies.
As user behaviors change with technology evolution, it is important to find new ways to deliver a better user experience. The company’s website is often the most important and powerful presentation of your business and you should take advantage of that.
Even though many companies understand the importance of a well-designed website, they are still unsure about whether they should or not start the redesign process. It is not a small investment for sure, but once you do it right, it pays off in the long-term.
If you are still doubting whether you should invest in redesign or not, we have prepared the five reasons that will help you to make that decision.
1. Your website looks outdated
Old-looking sites can hurt the business more than anything else. The visitor doesn’t need to have the experience to tell if the website is outdated.
If your website is several years old, you are lagging behind with the latest trends. Why is this important? Well, it is most likely that consumers will go with a company that has a modern, easy-to-use website because it means that this company keeps up with industry trends.
2. Your website is not responsive
A responsive website makes your website look good on all devices and screen sizes. We all know that people mostly use their mobile phones for browsing the internet. Today, users expect to get the same experience no matter which device they are using – desktop, laptop, tablet, or mobile.
3. It provides a bad user experience
User experience is the overall experience of a person when using a particular product (in this case website). It refers to how the product is easy to use. How does it reflect on business? User experience affects website success and conversions. Many businesses include user experience as an important part of their digital marketing strategy.
4. Some of the features are not displayed properly
When it comes to thinking about a redesign, it is not only important to have a good-looking website. If it doesn’t work properly, users will definitely leave because some features don’t function properly, and that will negatively affect your business. The redesign process requires good development as well, and you need to have that on your mind all the time.
5. Website is missing from Google
It is not that important to have a website if your customers can not find you, right? For every business is vital that existing and potential clients can find them online.
Today, when the competition level is extremely high, it is even harder to get on the first page of search results. This is when SEO comes on stage. Search Engine Optimisation is important as it can help your business grow. SEO helps engines figure out what each page is about and how it may be useful for users.
However, if you have an outdated website that provides a bad user experience, Google will rank it low on search engine result pages. When you are thinking about a redesign, your top priority should be ensuring that Google understands your website.
A modern, easy-to-use, and responsive website that will provide the best user experience is a key to online business success. This is one more reason to think about a website redesign, which is an exciting process that will only help your company to meet its goals and grow in the future.
At Whitecity Soft, we help our clients to improve their business in every aspect, and redesign is just one of them. Whether you decide to build a web presence from scratch or just to update it with a new strategy, we are here for you to help.
Feel free to contact us at any time and let the digital adventure begin!