Time flies! It’s been 10 years since we’ve completed our first assignment. Each project that our agency has worked on was led by the same incentive: Our passion for delivering outstanding web solutions and apps that stand out.
We are WhiteCitySoft – a software company with headquarters in Belgrade offering exceptional websites and apps that stand out from the crowd. Crafting great products is our passion and creating a memorable buyer experience is our expertise.
We believe that our projects are the best way to get to know us. We are commited to delivering tangible and measurable results to our business partners, the kind of results that stand out from the competition. There is no typical assignment for us. Imagination kicks in when you close your eyes, but we can make it real in the digital world.
Gift Connect – the first and largest performance-based advertising network centered around branded gifts gives advertisers and publishers across any media platform the ability to distribute branded gifts to consumers.
100.000 + delivered gifts
connecting top brands with millions of customers through gifting.
The GiftConnect platform initially includes the following products:
LegacyVault is an award winning pioneer and leading authority of online resources for Legacy Preservation. LegacyVault offers a very unique cloud based solution designed to help you safeguard and organize all of your legal and financial documents, family videos and photos.
To ensure a smooth execution of a project we use a highly collaborative and iterative approach. Our talented team of experts will be with you until we cross the finish line. They use the latest native development tools, best practices and UX guidelines in order to create something beyond the ordinary. They’ve got your back through the whole project life cycle!
RESEARCH & COLLABORATION
Be warned: We will ask you a lot of questions. Don’t be scared. It’s the bridge between your idea and a polished product. We embed ourselves in your vision, to get a deeper insight of your goals. What are we going to do? We will take care of the boring stuff: surveys, workshops, user interviews… basically anything that helps us create rich audience personas which help us establish the primary user needs and challenges our design needs to overcome.
PROTOTYPING & VALIDATION
In this stage our focus is on creating a prototype that is both useful and usable. It’s not simple, but the more difficult, the more deserving. We’ll do initial sketches and wireframe prototypes that allow our clients to get a real feel for how the new product will work. We will also validate it with our target groups, because we don’t judge based on wild guesses, but on facts.
Pixel-perfect, our designs will help you paint the perfect picture for your business. From packaging, print and branding, to games , interactive ads and responsive sites, WCS specializes in captivating your audience. We make fascinating yet functional design with a purpose.
With a huge choice of devices nowadays there is no such thing as less important. Speed matters, responsiveness matters too and you want your product to look good on every platform. Who wouldn’t? That’s where our Development Team steps in and does their magic.
Fun fact: It is estimated that a software defect found and fixed post-production costs 100 times more than if the defect was found in the development phase. That’s why our QA team is involved in projects from the early stage. That way, we won't have to rewind time in order to enhance a product and safeguard its quality, as our specialists' prying eyes are always present.
Ta-dah! Finally, your ideas become a reality and are ready to be shared with the world. Are you excited? We know we are.
ANALYZE & IMPROVE
As the deadlines approaches, using our expertise and research we will identify both strengths and weaknesses as well as opportunities for improvement in order to deliver exactly what we agreed upon. “If it ain’t broke, don’t fix it” a wise man said once. We dare to disagree. We enjoy challenging and breaking our ideas to pieces so we can rebuild them in a better way. We believe there is always space for improvement.